FENDER X OFF WHITE
FENDER and OFF-WHITE's joint store collaboration aims to blend the worlds of music and fashion, creating a unique retail experience. By merging Gibson's musical heritage with Off-White's streetwear appeal, the partnership capitalizes on each brand's loyal following. This collaboration seeks to tap into new markets, diversify offerings, and explore innovative designs.
The collaborative retail space, is envisioned as a harmonious convergence of industrial aesthetics, seamlessly blending elements from both brands' existing store designs. Drawing inspiration from the color scheme of Off-White's existing stores, this space integrates highlights of blue into the stairs and seating, lending a subtle yet impactful contrast. The metallic finish on the furniture resonates with the industrial design ethos, exuding a sense of modernity and edginess. Furthermore, the incorporation of a mirror ceiling infuses an expansive feel while reflecting the fusion of style and musicality within the store. The design concept embraces the linear and curve furniture design from Fender's existing stores, creating a visual synergy that pays homage to both brands. The store layout delineates areas such as a live music section and clothing racks, emphasizing a blend of fashion and musical experiences.
Moreover, the store is designed to offer phygital encounters, where customers can engage through an interactive journey. By touching strategically placed guitar strings, digital screens are triggered, allowing them to listen to the resonating sounds of chords, thus immersing themselves in Fender's musical realm. Additionally, a customization screen is available, enabling patrons to personalize their Gibson guitars or Off-White clothing items, fostering a sense of individuality. This design language and concept aim to create an environment that not only reflects the unique aesthetics of both brands but also invites customers to participate in an experiential journey that harmonizes the creative essence of fashion and music.
